TEACHING MATERIALS

 

C.0. Entrepreneurship Toolbox Class time Self-study
C.0. Entrepreneurial Mindset 230 min
C.1. INTERNATIONALISATION of SMEs
C.1.0. Introduction to the INTENSE Teaching approach 75 min 14 hrs
C.1.1. PRECEDING PHASE
C.1.1.1. Theoretical Foundations of International Entrepreneurship 105 min 9 hrs
C.1.1.2. SMEs in Europe 220 min 6 hrs
C.1.1.3. Motives & Drivers for Internationalisation 165 min 10 hrs
C.1.2. DEVELOPMENT OF INTERNATIONALISATION STRATEGY
C.1.2.1. External Analysis; Country Selection; Intercultural Dimension 520 min 7,5 hrs
C.1.2.2. Internal Company Analysis 80 min 2,5 hrs
C.1.2.3. SWOT, Confrontation Matrix 120 min 2 hrs
C.1.2.4 International Strategic Alternatives 80 min 4 hrs
C.1.3. MARKET ENTRY STRATEGY
C.1.3.1. Market Entry Strategy 250 min 7,5 hrs
C.1.3.2. Import/Purchasing; Supply-Chain Setup; Outsourcing; Supplier Relation Management 260 min 6 hrs
C.1.3.3. Legal Issues 225 min 4 hrs
C.1.4. BUSINESS PLAN FOR INTERNATIONALISATION
C.1.4.1. Marketing Plan 90 min 2 hrs
C.1.4.2. Logistics Plan  65 min 3 hrs
C.1.4.3. Organisational Plan +  HR 100 min 1, 5 hrs
C.1.4.4. Financial Plan  95 min 4 hrs
Sum C1 Internationalisation 41 hrs 84 hrs

 

C.2. PROJECT MANAGEMENT AND ENTREPRENEURIAL SKILLS Class time Self-study
C.2.1. Project Management 1260 min 75 hrs
C.2.2. Teamwork Skills + Business Etiquette + Employability 285 min 7 hrs
C.2.3. Consulting Skills 470 min 5,5 hrs
C.2.4. Presentation Skills + Interview Techniques 135 min 5,5 hrs
Sum C.2. Project management and entrepreneurial skills 36 hrs 93 hrs

 

C.3. INTERNATIONAL ENTREPRENEURSHIP SKILLS: STUDENT CONSULTANCY Class time Self-study
C.3.1 Facilitation of the Student Consultancy 1350 min 108,5 hrs
C.3.2. International Student Meeting 1800 min 1 hr
C.3.3. Case writing 240 min 11,5 hrs
Sum C.3. International entrepreneurship skills: student consultancy 56,5 hrs 121 hrs

 

SUPPLEMENTARY MATERIALS
 Cases in Internationalisation of Small and Medium Sized Enterprises,